What is a blog? If you’re new to business – or you’ve recently taken your business online– you might not realise what a great tool a blog is.
You might think, ‘Blogs are those webpages where people blabber on about their personal opinions, right?’
Nope! (Well actually, yes… but they are so much more than that)
What does a blog do, then?
A blog should be an important part of your marketing strategy. Here’s what it can do:
- Boost your SEO. When you post new, fresh and relevant content, you make Google happy. Google love means more of your content gets indexed, making it easier for new customers to find you, especially when you include relevant keywords.
- Build brand awareness. Your blog is an opportunity to show your audience who you are. Share your personality and message to build trust.
- Find and develop loyal customers. You can use your blog to have a conversation with your audience. Use it to teach them something new or share important news. Read and respond to comments to learn more about your audience.
- Establish a reputation as an industry leader. When you consistently provide accurate, relevant information you can earn a reputation as a go-to source. Score industry expert status and you’ll watch your business success skyrocket!
- Leverage sharing. Your blog is one of your most sharable marketing documents. People read blogs because they’re looking for information or hoping to be entertained (often both). When they find a blog post they love, they’ll often share it by email or on social media – potentially reaching a bigger audience and more new customers.
As you can see, a business blog is a vital piece of your marketing puzzle. Time to get out there and capitalise on the benefits!
Need help creating blog posts packed with quality content your audience is searching for? Contact me today to get started!
