Hey there!
I’m Michelle, passionate weaver of words and founder of The Paperbark Diaries.
Since I was old enough to string a sentence together, I’ve been playing with the English language – reading everything from Nancy Drew to Shakespeare and writing newspaper articles, short stories, poems and marketing copy.
To me, words MATTER.
A sentence can be clinical and straight to the point.
Or it can be rich and ripe, positively bursting with meaning and so juicy you can taste it exploding on your tongue like a kaleidoscope of fireworks.
Depending on the type of business you run, you may need one or the other, but often it helps to have a copywriter and content creator on your team who can handle both.
That’s me.
My credentials
- Over 5 years’ experience as a business owner (both products and services)
- Over 9 years’ experience writing marketing copy, content and corporate documents
- Experience working in-house for large national businesses and not-for-profits.
- Experience working with agencies and industry stakeholders such as graphic designers and SEO specialists.
- Ongoing and once-off projects with small businesses and start-ups.
- Clients in Australia, New Zealand, North America, Europe and South Africa.
Qualifications
- Bachelor of Science (Geography)
- Diploma in Book Editing, Proofreading and Publishing
- Certified Project Officer (CPO)
- Massey Business School Dean’s List 2016
- Academic Excellence in Business Law
- Certificate of Excellence – Principles of Marketing
About The Paperbark Diaries
The Paperbark Diaries is a digital copywriting and content creation studio.
There are hundreds of businesses out there that on the surface look just like yours. Our aim is to discover what’s special, uncovering the hidden gems that help people connect with you on a deeper level.
Connection = brand loyalty